A marketing deck – also known as a pitch deck or a sales deck – is in the simplest definition, a visual presentation.
What is its importance?
A well-made pitch deck is important for many reasons:
1. For startups and businesses looking for money, a pitch deck is a must-have for selling their business idea, showing how it could grow, and getting investors from venture capitalists or angel investors.
2. You can use them as sales presentations to teach potential customers about your business’s products, services, and benefits, which will help you turn leads into paying customers.
3. Companies can use them to show off their skills, abilities, and possible synergies, making a strong case for working together or forming a strategic partnership.
4. Different teams within the company, like marketing, sales, and product development, can use pitch decks to align around the company’s vision, goals, and marketing strategies. This makes sure that all of the teams are working toward the same goals and sending messages in sync.
What are the best practices?
The purpose and audience of a marketing deck should decide its structure and content. This way, the most important and convincing information is shown in a manner that is clear and interesting.
For your desired objects to materialize, you’ll need to follow certain practices:
● Know your audience: Be aware of their pain points and decision-making criteria and plan the deck accordingly.
● Tell a compelling story: The story about your products and services should be cohesive and engaging.
● Use visual effects well: Use high-quality charts, graphs, images and videos so your message is reinforced and memorable.
● Keep it concise: Avoid information overload.
● Highlight the key metrics: Add relevant data, stats and KPIs that support your claim.
● Add social proof: Add testimonials, case studies and industry recognition for trust and credibility.